2014 - Celebrity Endorsements
By 2014, marketing efforts for The Resort Group were in full-swing, with celebrity endorsements to put the icing on the cake.
As seen with the marketing of other proposed high-class resort investments, such as the now infamous Harlequin Properties, The Resort Group flew in celebrities like Kerry Katona and Tinie Tempah for highly publicised grand openings.
Alright for some, eh?
2016 - BBC Panorama Focuses On The Resort Group
The program shocked many Resort Group investors, and prompted more than a few calls to the team at Get Claims Advice
. Some of the bigger points raised by the show are summarised below:
The Resort Group was the parent company of Lifestyle Connections (a marketing firm that called clients to offer a FREE pension review) and First Review Pension Services (an unregulated financial advice firm).
Undercover footage showed group consultant “Kerry”, describing the investment options she sells: “All of the options I deal with involve the Resort Group”.
The Resort Group described First Review Pension Services & Lifestyle Connections as the “sales and marketing arm”.
The group made around £11m profit in 2015.
An unregulated consultant from First Review Pension Services was filmed “playing down” the benefits of a final salary pension with a view to securing a Resort Group investment: “Well, I can tell you what you had, if it’s any good, no it isn’t so there you are”.
The Resort Group told Panorama that both FRPS and Lifestyle Connections would not be taking on new business after the 30th June 2016, but this decision was unconnected the the Panorama program.
Following the program, several follow-up articles appeared in the press, including Citywire explaining that some sales agents for The Resort Group could have been making 7% commission on the sales, and the BBC published an article looking at the way in which The Resort Group was sold by Bruce Nicholas of First Review Pension Services